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theCRM Trainer
bio-data
Background & Overview
International: resided in Hong Kong & Malaysia
- Worked throughout Asia/ ASEAN Region
(Hong Kong; China; Singapore; Indonesia; Philippines; Malaysia)
- Successfully managed, trained, led, & marketed
within diverse multi-cultural-international environments
Strategic / Entrepreneurial:
Business Start-up; consultative; strategic management expertise
- Started, then managed 2 successful
Distance Education/ Management Training businesses
- Started: Designed --> Marketed-sold a Franchise/ Licensing system
- Business Owner
Leadership / Branch Management
Education/ TrainingManagement:
- Spearheaded Business Growth
- Strategic Planning
- Sales & Marketing Management
- HRM: screening, hiring, training
- Steward of resources
- Finance/ Budgeting
- Responsibilities:
- top line (Sales)
- bottom line (Profit)
- everything in between
Systems / Procedures / Standards/ Metrics
to ISO 9000 International Standards
Operations General Management
Wrote Quality Manual & documentation for all
- Job descriptions/ positions
- Systems
- Procedures
- Functions
- Processes
- Standards/ Metrics
- Quality audit & non-compliance procedures
- QMS (Quality Management Systems)
Innovation
Organizational Design & Development
alliances/ strategic partners
Licensee / Strategic Alliance Development:
Academic Partners in China
- institutional alliances
- organizations conducting licensed university programs
- articulation agreements
- agency / recruiter alliance
- student recruiting for licensees in China,
or recruitment to Malaysia, Australia, UK
Montessori Preschool Franchisees/ Licensees
Marketed (sold; developed; designed)
- Business Operations systems & procedures
- Academic programming curricula, syllabi,
Marketing strategies
public speaker series -- contemporary topics
- corporate/ organisational talks
within
- government bodies
- organizations
- public
Intellectual Capital / Instructional System Design:
Foci: Productivity Enhancement
- Developed courseware, syllabi, manuals, & materials
for Academic and Management Training Programs
- Business Models utilized:
- Learning Organization
- ISO 9000
- Total Quality Management (TQM)
- MBNQA
- BPR
- Training & Human Resource Development
- Lecturer; trainer; instructor; facilitator; speaker;
and organizer
- classroom
- public seminars/ conferences
- in-house training; workshops
- MBA: West Virginia University
B.S. in Business Administration, Youngstown State University§ American born passport holder
'good Marketing makes Sales Superfluous'
Professional
Faculty Positions: (full time & adjunct)
Bachelors through MBA lecturer/ facilitator, adult distance-learning;
organizations include:
- Point Park University (Pittsburgh, PA, USA)
- University of Ballarat (Australia)
- University of New England (Australia)
- Cambridge International (UK)
- Newport University (USA)
- Duff's Business Institute (USA)
- Central Pennsylvania Business School (USA)
- Community College Allegheny College (Pittsburgh, PA, USA)
- University of the Sunshine Coast (Australia)
Freelance Writer/ Journalist
sample of publications
articles listed are available uponrequest
crmtrainer@verizon.net
Retail Asia· Sincere re-enters Shanghai to revive the past
(cover story)· McDonalds shows the way ahead – import substitution
· Goldlion got itself ‘pulled’ into China
· More opportunities await retailers in China
· Shui Hing to set up shop in Shanghai
· Re-inventing silk for the 21st century
· Times Square: the Times are a’changing
· On the MTR tracks: Human traffic a huge market to tap
· Building a city within a city – to make room for a mall
· Developers urged to plan and design for the future
· Pleasure related shopping to increase
· DCIL mounts an aggressive expansion trial in China
· Hong Kong Vocational Training Council provides free
training for ‘serious students’· Bar Coding Makes Progress in China
· Joyce-DKNY to Make Mark in China
· Developers Urged to Design and Plan for the Future
· Pleasure Related Shopping to Increase
· China Opening up its retail Market – with conditions
· Hong Kong Trade Development Council spearheads
Marketing Opportunities in China· ReJOYCEing the Success of Human Potential Training
(Special Feature)
Asian Architect & Construction:
- Computers and Construction, the Way Ahead
- The Building of Intelligence
Asian Hotels and Catering
· Food Chains in China: to Open or Not to Open
Other types of writing-journalism
- Business Events
- trends
- reports: markets; marketing research
- Training Programs & Manuals
- Academic
- Management Training
- Procedures/ Operations Manuals
- Marketing Brochures / flyers
- Press Releases
- Newsletters, etc
Howard J Mlakar:Change Agent | Differentiator
Where is your organization now ??
Where would you
like it to be?
How may we help ??
to return to theCRM Trainer Main Page, Click here
SEG International Bhd (Malaysia):. www.segi.edu.my; (3 positions)
1) Senior Manager International Affairs: liaise with student recruitment agents, and academic partner program providers in China – twinning articulation with Chinese, Australian, & UK universities
2) Business Development Manager, Montessori Child Enrichment Centres;
Start-up project, preschool licensing (franchising) program.
Developed licensing format, foundation, and training programs, operating systems. www.montessori-edu.org
3) University Sunshine Coast (Australia), Lecturer -- MBA program: Entreneurship & Innovation, Utilized Capstone simulation www.capsim.com, & BlackboardLEO (Learning Exchange Organization) Training & Consulting Sdn Bhd (Malaysia);
Start-up project; Adult distance education & Management Training. Branch Manager; & Program Director: academic, management, marketing, staff, lecturer, trainer recruitment, etc.
Training design & development: modules, goals; objectives; projects, assignments, assessment criteria; develop student resources
Branch Management: budgeting; marketing: brochures; database; e-marketing; newspaper ads; marketing staff; conduct previews; lead management; PR releases.
Institut Klasik, (Malaysia);
Designed job-skill & academic programs that rural students would find useful;
ie foundation pathways -- work skills leading to academic credit
Conducted career day & motivational talks in high schools & village halls, with support from headmasters, local Penghulus (village chief), & UMNO youth group leaders.
Future Structure Sdn Bhd (Malaysia);
Start-up project; Branch Manager: Program Director.
Courseware Focus: TQM; ISO 9000; Training; Human Resource Development; OD.
Adult distance education & management training; in-house-training provider; brought to Human Resources Development Ministry Approved Training Provider (ATP) status.
Responsibilities: HRM; Marketing; Operations Management – administrative & courseware
Freelance writer, lecturer, trainer, conference organizer (Hong Kong); journalism & freelance activities spanned industries
Foodservice Consultant & Equipment Specialist:
Start-up project; General, Sales, & Marketing Manager; Foodservice equipment: design; consulting.
Designed Marketing campaigns; purchasing, vendor-alliances; delivery scheduling; contractors-installation; trade-show exhibitions. Consulting, training, & seminars on: layout, design; health codes; trade styles; location; lease negotiationBusiness Broker concurrently, spin-off business from foodservice equipment: negotiate sales, leases, source businesses, location; transfer business titles.
Millwork, fabrication shop: General Manager; 30 staff; Coordinate: production, manufacturing; marketing, sales, ordering, scheduling; quotes, etc. Worked with architects, contractors, suppliers. Redesigned factory, processes; Started D-I-Y Home Improvement Centre
Central Pennsylvania Business School:
EDP Academic Chairman; Lecturer in EDP; EDP Administrative Manager; general business lecturer
Merged Accounting & EDP courses to create MIS program. Determine courses that students would require; schedule offerings: room, lecturerBurroughs (UNISYS):
Sales & Territory Manager; Marketing research;
Computerized Management Information & Accounting Systems; Sale; write, modify, debug programs; installation. Job-costing programs; General Ledger
Trane Heating & Air Conditioning:
Sales, marketing; system design; worked with contractors; architects; builders; developers; designers
Conference speaker, sample: TQM; ISO 9000; Marketing; BPR; OD; Leadership
Conference organizer: TQM; ISO 9000; Franchising; China business and tax strategies; etc
Accreditations/ Qualifications:
· MBA, West Virginia University, West Virginia, USA
· B.S. Business Administration, Youngstown State University, Ohio, USA
· California Community College Instructors Credential
· Pennsylvania Real Estate Agents License
· Passed ISO 9000 Lead Auditor exam
· Malaysia Ministry of Education approval: Lecturer
Listed are samplings of topics or programs I have designed, co-designed, or presented either independently, with a team. I have worked in technical areas with subject matter experts:
· Marketing:
- Marketing Management
- Services Marketing / Customer Service
- International Marketing
- Strategic Marketing
- Consumer Behaviour
- e-Commerce/ e-Marketing/ e-Business
- Communications
- Sales
- Relationship Marketing / CRM
- Marketing Research
- Advertising
- Train-the-trainer
- Strategic Management
- HRM / New Hire/ Orientation
- International (Global) Business
- Business Organisation
- Business Administration
- Entrepreneurship
- Organisational Behaviour: Development
- Management
- TQM / Business Process Re-engineering
- Operations Management
- Leadership
- ISO 9000
Thank you for these considerations.
Sincerely
Howard James Mlakar
CRM Trainer
How may I help?
contact 412 366 2246 or crmtrainer@verizon.net
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LINKS:
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